birdwings

unicornology:

I’m sure I’ve posted/talked about Bruce Mau’s design manifesto countless times, but to this day it’s still some of the best advice around for anyone feeling a bit stuck/in a creative rut, regardless of what they want to be when they grow up.

This manifesto is currently incomplete, but Bruce has come up with about 43 little gems so far. Here are some of my favourites:

2. Forget about good.
Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.

14. Don’t be cool.
Cool is conservative fear dressed in black. Free yourself from limits of this sort.

18. Stay up late.
Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.

29. Think with your mind.
Forget technology. Creativity is not device-dependent.

39. Coffee breaks, cab rides, green rooms.
Real growth often happens outside of where we intend it to, in the interstitial spaces – what Dr. Seuss calls “the waiting place.” Hans Ulrich Obrist once organized a science and art conference with all of the infrastructure of a conference – the parties, chats, lunches, airport arrivals – but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.

To read all of them, BEGIN ANYWHERE.

Source: unicornology